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Our Team: Shihaam Isaacs

Meet Shihaam Isaacs

Shihaam Isaacs is a true Capetonian born and bred, and her passion for a career in iGaming allowed her to pursue her passion and create a successful career that has lasted her for over 15 years so far. Shihaam started her career a while back in 2009 at an online casino.

With her academic credentials in both Marketing Management and Business Management from the University of the Western Cape, Shihaam ensures that she uses academic as well as practical knowledge to produce content that is backed by her academic credentials. Not that she spends her time writing extensively about sports betting, but she loves dancing her way away to the rhythms of ball dancing, which she simply loves to do as a means of expressing her creativity.

The story of all this is that the combination of her industry knowledge and genuine love for sports makes it all credible as well as interesting.

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Shihaam Isaacs

Professional Experience

articles Freelance Content Writer (2018–Present) – Focuses on sports betting content guides, casino content, and all aspects of iGaming for affiliate brands.

articles Marketing Manager, ZeroEdge.bet (2017-2018) Managed marketing strategies and affiliate relationships for an innovative cryptocurrency-based casino gaming platform.

articles Call Centre Manager, Babe Casino (2015-2017) - Managed customer support services and staff in a dynamic environment of online gaming.

articles Promotions Coordinator & VIP Host, Lucky247 Casino (2009–2015) – Implemented promotional campaigns and worked with the VIP players.

education Diploma in Marketing Management & Business Management, University of the Western Cape.

When I am not glued to the screen of my monitor researching the latest trends in sports betting, I might be dancing the night away as I perfect my ballroom dancing skills, or already planning my next travel adventure as I discover the magic of finding new and exciting travel destinations.

Shihaam Isaacs's Writing Philosophy

Shihaam bases her belief that good content begins with the reader. She ensures that all her articles are written with clarity, precision and truthfulness as she undertakes extensive research before writing on any topic with the aim of providing useful information from her wide experience in the field to help the reader make an informed decision.

Her editorial standards are incredibly high and something that cannot be compromised which involves fact-checking or ensuring that the information does not mislead the audience and always ensuring responsible gaming messaging. Shihaam's vision is quite clear: create informative content that equips the audience with the information they're seeking, with the highest of ethical standards.

Shihaam Isaacs's Numbers

  • articles
    15+ Years of iGaming Experience
  • writer-news
    10+ Years of Writing Experience
  • articles
    30 Articles Written for BettingTop10
  • reviews
    5+ Markets Covered
  • articles
    Countless ☕ Cups of Coffee Per Article

Areas of Expertise

  • Sports Guides: Shihaam does an excellent job of breaking down intricate concepts in sports betting into easy, simple guides. Ranging from explaining odds and different bet types to major sporting events, she covers it all in order for readers to confidently bet on their favourite sporting events.
  • Full Reviews: Shihaam, with extensive hands-on experience in the iGaming industry, provides comprehensive and unbiased reviews in sportsbooks and betting platforms. She reviews everything from user experience to payment options and customer support.
  • Bonuses & T&Cs: Shihaam can smell the fine print from a mile away so she guides readers through welcome bonuses, wagering requirements and promotional terms so they know precisely what they are getting themselves into.
  • Responsible Gaming: Strongly for the safety of players, Shihaam ensures that her content does not leave out responsible gaming principles. The approach is to make sure her readers are firmly set to enjoy a bout of betting responsibly.

One of my most memorable moments in sports is actually having watched the 2010 FIFA World Cup right here in South Africa and that's all due to the energy within the stadiums, with the constant vuvuzelas, all united, which was electric. That tournament triggered in me a new level of affection for sports and actually reminded me why this industry was so cool.

Q&A with Shihaam Isaacs

  • What inspired you to write about sports betting?

    My years working at online casinos taught me just how much misinformation exists within that industry, and so with that, I wanted to create content that truly helped people understand that industry and make better-informed decisions.

  • What's your favourite sport to follow?

    Football (soccer) definitely! So when you are in South Africa, you can see it's in our blood! And I have to admit that I enjoy the unpredictability soccer brings as well.

  • What is one fun fact that people might not know about me?

    I am a ballroom dancer so this is my artistic outlet and the best relaxation form after a hard day of writing.

  • If you're not writing, what do you usually do?

    I enjoy travelling and experiencing new cultures and I'm basically a foodie as well since food is a highlight of my travels.

  • How do you stay up to date on sports news and trends?

    I follow a variety of sports news sites as well as other publication sites, social media sites and people that work in the field.